We saw this (as we're in the Savannah GA local market) -- and ... WOW ... is all I can say. Amazing message. Amazing life turn-around brought about by tragic personal experience, and I give him credit. But -- a sledgehammer? Uh ... not sure about that one. One thing -- he had to have a great deal of money to have MADE this commercial - then money to get it onto the superbowl. Even local commercials cost big bucks to get played there.